Premium Plus Quality. No Compromises.
At Sapin Chez Michel, Premium Plus isn't an upgrade. It's our standard. Every Christmas tree we offer reflects our commitment to beautiful foliage, balanced proportions and a carefully chosen silhouette.
For generations, our family has believed that choosing a Christmas tree should never mean settling for an ordinary one. That's why our quality standards begin long before the trees arrive at Jean-Talon Market.
The Premium Plus Double Selection
Two careful evaluations. One uncompromising quality standard. Both selections take place directly in the Christmas tree fields.
First selection: overall appearance
In the fields, we evaluate the trees' overall appearance, paying attention to their shape, proportions and fullness. Our goal is to identify trees that reflect the Premium Plus look.
Second selection: attention to detail
Still in the fields, a second evaluation allows us to take a closer look at the distribution of branches, the balance of the silhouette and the tree's overall presentation. Trees that don't meet our expectations are simply not selected for our market stand.
The result? Only trees that meet our Premium Plus standards make their way to our Jean-Talon Market stand.
Quality you can see.
Our Premium Plus standard places particular importance on three qualities.
Full, generous foliage
Well-distributed branches and a full appearance give a Christmas tree its rich, inviting presence.
A balanced silhouette
From the tip to the lower branches, we look for pleasing proportions and a naturally elegant shape.
A family eye for quality
Decades spent among Christmas trees have taught our family to recognize the details that make a beautiful tree stand out.
Every detail matters.
Our attention to quality doesn't stop once a tree has been selected. Preparing and presenting each tree is also part of the experience we want to offer our customers.
Here, Giancarlo unwraps a Christmas tree, revealing its natural shape and foliage. It's a simple gesture that reflects something essential to our family: we care about the tree you bring home.
An eye for quality, passed down through generations.
Long before online orders and home delivery, our family was already spending time in Christmas tree fields, learning to recognize a beautiful tree.
In this photograph from the 1980s, Michel Bono shares his knowledge with Joe Lavorato. Moments like these helped shape the values we still hold today: experience, attention to detail and pride in our work.
Today, that same spirit lives on at Jean-Talon Market.
Premium Plus, whatever your favourite variety.
Balsam, Fraser or Lazio: each variety has its own character, and all share our Premium Plus standard.
Balsam Fir
The Quebec classic, loved for its rich, traditional Christmas fragrance.
Fraser
Elegant foliage and excellent needle retention, ideal for beautifully decorated trees.
Lazio
Distinctive blue-green foliage, a citrusy fragrance and very good needle retention.
A tree you'll be proud to bring home.
Carefully selected in the fields, prepared with attention and backed by a family tradition since 1968. That's our Premium Plus promise.
Explore our Christmas trees →