A Yearly Tradition at Jean-Talon Market
Every winter, our stand becomes a place to reconnect. We love welcoming families who return year after year, sometimes with their children and grandchildren.
Since 1968 · Jean-Talon Market
A Family Story, A Montreal Tradition
For more than 55 years, the Bono family has been part of one of Montreal's most cherished holiday traditions: choosing the Christmas tree.
Our Story
It All Began with Michel Bono
At Jean-Talon Market, Michel Bono helped build a tradition that would span generations.
What began as a passion for Christmas trees grew into a family story, passed down to his sons with the same guiding belief: offer beautiful trees and take good care of the people who come to choose them.
Today, that legacy lives on through Sapin Chez Michel.
1968
Where Our Story Began
3
Bono Brothers
100 %
Quebec-Grown Trees
Luigi, Antonino and Giancarlo Bono.
The Next Generation
Three Brothers, One Shared Passion
Today, Luigi, Antonino and Giancarlo carry on the family tradition, each bringing his own personality, energy and experience.
Times change and our business evolves, but some things remain the same: our connection to Jean-Talon Market, our love of Christmas trees and the joy of welcoming familiar faces every year.
To us, Sapin Chez Michel is much more than a seasonal business. It's a story we continue to write together.
Giancarlo in our Christmas tree fields.
Our Quebec Roots
Christmas Trees Grown Right Here in Quebec
Behind every Christmas tree are years of growth, hard work and careful attention.
All our Christmas trees are grown in Quebec, including in the Estrie region. Our family is directly involved in their cultivation and carefully selects trees for their freshness, beauty and quality.
From the field to your living room, we believe a beautiful Christmas tree begins with the care it receives long before the holiday season.
The Bono Family
A Family Behind Every Christmas Tree
Behind our market stand, online store and delivery service is, first and foremost, a family united by the same passion.
The Bono family together at Jean-Talon Market.
A tradition that continues year after year.
What Matters to Us
Quality and Service Without Compromise
We believe a beautiful Christmas tree and thoughtful service should always come with a fair price.
Quality Christmas Trees
Quebec-grown trees selected for their freshness and beauty.
Thoughtful Service
Personalized advice and a team that's always happy to help.
A Local Tradition
A family business with deep roots in Montreal.
More Than Christmas Trees
Generations Coming Together
What makes the holidays so special is also the people we share them with.
A Story of Generations
The family spirit extends to the people who are part of our team. Here, Thomas, one of our team members, shares a moment with his grandfather.
A beautiful reminder of what matters to us: human connections and traditions passed down through generations.
Thank You for Being Part of Our Story ❤️
Since 1968, you've been at the heart of our tradition. Whether you choose your Christmas tree at Jean-Talon Market or order it online, we're always happy to be part of your holiday celebrations.
Explore Our Christmas Trees